Q: Do gradual tanners actually work?
A: Yes, and the gradual build is the point. Colour develops a little with each application rather than all at once, which makes it far more forgiving than a one-coat tan.
Q: How long does gradual tan take to develop?
A: Four to six hours for the first layer to show, building with each application. Because it develops gradually you can stop when you reach the depth you want.
Q: How do you apply gradual tan without streaks?
A: Exfoliate first, moisturise dry areas like elbows, knees and ankles, then apply with a mitt in long sweeping strokes rather than circles. Build over several days rather than going heavy in one pass.